Be prepared. New EU data protection regulations set to turn the screws.
The UK has recently started enforcing the amended Directive on Privacy and Electronic Communications, better known as the E-Privacy Directive, causing waves in data protection regulation.
This data protection legislation requires consent for all non-essential tracking of individuals as they use the Web. There are also critical updates to statutes dealing with the protection of personally identifiable information (PII).
With the original bill being drawn up before the advent of cloud computing (or even Google search for that matter) the new version seeks to protect information in a world without geopolitical barriers.